The hours between story
The hours between was born out of necessity (I know, many people say that; it doesn’t worry me). For me, finding sleepwear that checks all the boxes—comfort, non-restrictive fit, ethical production, timeless style, and reasonable pricing—was a challenge.
Most options were either too tight around the thighs, excessively long or too short, adorned with juvenile prints, made from subpar materials, or unjustifiably overpriced. This wasn’t just a challenge in Australia—it became a recurring frustration as I traveled the world for work or with my wife.
From Selfridges and Harrods to Liberty, Neiman Marcus, Bergdorf Goodman, Nordstrom, JCPenney, Macy’s, Galeries Lafayette, and countless independent boutiques, my search was ongoing. My wife, who patiently accompaniedeventually came to sharae my realisation: there was a clear gap in the market for high-quality sleepwear that combined thoughtful design, exceptional materials, and value.
In creating hours between, we noticed a few important truths: many men don’t wear proper sleepwear to bed, classic styles resonate with women, stripes never go out of fashion, and men need to up their game when it comes to bedtime attire. Most importantly, we recognised how essential quality sleep is to mental health and we want to build awareness to this.
hours between aims to address these insights by making quality sleepwear accessible and setting a new standard where looking good and feeling good go hand in hand and ensure that comfort and elegance are part of every rest-filled moment.
Missions
We engineer sleepwear for life’s essential pauses— enhancing rest, improving well-being, and empowering days.
Values
Well-being: We prioritise the physical and mental health of our customers by designing products that encourage wearers to give greater consideration to quality rest and rejuvenation.
Look good, feel good. We elevate wearers’ style to enhance their sense of well-being. By combining fashion with function, we empower wearers to face each day with confidence.
Community & social responsibility are at the heart of our mission to raise awareness about mental health authentically, ensuring that our efforts are genuine and impactful.
Environmental sustainability underpins everything we do, guiding our decisions and actions to ensure a positive impact on the planet.