The hours between story

The hours between wasn’t born out of some grand business plan. It came from frustration—the kind that follows you across cities and time zones. I’d been searching for sleepwear that didn’t make me feel like a clown, a child, or an afterthought. Something simple: comfortable, breathable, well-made, and not priced like a tailored suit. Turns out, that’s harder to find than a decent meal at an airport.

Everywhere I went, the story was the same. Too tight around the thighs. Too long, too short. Loud prints designed by someone who’s never slept in their own product. Or fabrics that felt cheap the moment you touched them. I scoured the racks—from Selfridges to Neiman Marcus, Harrods to Nordstrom, Macy’s to Galeries Lafayette—and came up empty. My wife, patient but bemused, eventually saw it too: there was a gap wide enough to drive a freight truck through. Men had given up on sleepwear worth wearing.

So we built hours between for that space—for the quiet part of the day that still matters. We leaned into what works: classic stripes, honest cotton, timeless cuts. Made it in Portugal, where people still care about how fabric feels, not just how fast it’s made. We wanted men to wear something they’d be proud to be seen in, and women to love the way it looks. More than that, we wanted to remind people that rest isn’t a luxury—it’s survival. Good sleep saves you. And if what you wear helps you get there, then it’s worth getting right.

Missions

We engineer sleepwear for life’s essential pauses— enhancing rest, improving well-being, and empowering days.

Values

Well-being: We prioritise the physical and mental health of our customers by designing products that encourage wearers to give greater consideration to quality rest and rejuvenation.

Look good, feel good. We elevate wearers’ style to enhance their sense of well-being. By combining fashion with function, we empower wearers to face each day with confidence.

Community & social responsibility are at the heart of our mission to raise awareness about mental health authentically, ensuring that our efforts are genuine and impactful.

Environmental sustainability underpins everything we do, guiding our decisions and actions to ensure a positive impact on the planet.